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10 Best Free SEO Courses, Guides & Certifications [2020]

So you have heard the term SEO before?

And now you want to know a bit more about it?

Or maybe you want to learn SEO to make a career in this field.

If any of the above statements match your intention then hold on. We have got this article specially for you to start learning Search Engine Optimization right away.

This article will include all the free SEO courses that you can use for learning SEO. Although there is no comparison between the paid courses and free courses but they are enough to get you started. Having so many tech skills all around the Internet can make you wonder which one to go with.

Thus, free resources can help you understand the concepts well. After going through these free SEO courses and guides you can decide to carry on with these skills or not. And then you can move further with some paid courses or training programs.

Enough of this introduction and now we should move to the list.

Free SEO Courses List 2020

1. HubSpot Academy’s SEO Training

HubSpot Academy has got some amazing online courses on various niches. Their Search Engine Optimization course is one of those gems. Mainly focused on beginners who are just entering into the field for gaining some insights. Kind of a mini introduction to SEO with some advanced topics too.

The course contains 4 lessons, 21 videos, and 3 quizzes to test your learning. So the material is enough for you to know how things work and what you will be handling while working on websites.

The course curriculum is as given below:

  1. How to find a strategy that fits your business
  2. Link building for SEO: Scaling your backlink strategy
  3. How HubSpot Uses Blogging to Rank #1 on Google
  4. Building a Guest Blogging Strategy powered by SEO.

So looking at the course curriculum it feels like the course is mainly focused on Off-Page aspects of SEO.

2. SEO Training Course by Moz

This course from Moz is one of the best free SEO courses on the Internet. Moz which is well known for its business tools and DA ratings has hosted this course on Udemy. More than 200,000 students have already enrolled in the course and it has got 4.3 ratings from 14,000+ students.

Although many of the free Udemy courses do not come with free certificates this, in particular, do come with a certificate and lifetime access. Students will be able to understand the basics of SEO and why there is so much hype for SEO training all over the Internet.

The course curriculum is as follows:

  1. SEO Strategy Development
  2. Site Audits and Structure
  3. Keyword Research
  4. On-Page SEO
  5. Off-Page SEO
  6. Featured Snippets
  7. Reporting on SEO

So, this curriculum is a lot different from the previous one as it moves into all the aspects. You will learn both the On-Page and Off-Page SEO concepts and how to apply them on sites.

3. Springboard’s SEO Learning Path

This is more like a helpful guide on providing a learning path for beginners. They have curated all the online resources including videos, guides, case studies, etc, and segmented them into seven major modules. Students can go through the resources step by step and mark them as complete.

The resource includes training material from some of the most popular SEO blogs and websites. The list includes Hubspot, Moz, Semrush, Search Engine Land, etc. You can get all the basic knowledge for diving deep into the SEO world.

The course curriculum is as follows:

  1. An Introduction to SEO
  2. Keyword Research
  3. On-Page Optimization
  4. Technical SEO
  5. Link Building
  6. Results and Reporting
  7. Tools and Templates

Every single module contains multiple sub-topics sharing knowledge through videos or guides. Anyone can enroll in the free SEO courses with the help of a Google account and start learning Search Engine Optimization.

4. Essential SEO Training for Online Marketing

Eduonix has provided this SEO course for free to help students in their learning. We have also mentioned one of their free copywriting courses on our previous list. Just like Udemy they also provide lifetime access and also a certificate on completion of the course.

We tried signing up for the course and it just takes 2 minutes of time. After signing up you can straight away start the course. As per a free course, the content was up to the mark and well organized.

The course content is as follows:

  1. Introduction to SEO
  2. On-Page Optimization
  3. Off-Page Optimization
  4. Site Foundation
  5. Everything Else
  6. Site Audit
  7. Creating a New Site from Scratch
  8. Summary

5. Free SEO Guides from SERP University

SEO is a vast topic with hundreds of subtopics to cover. Even a single query could lead to confusion and ultimately you would not be able to continue with the learnings. So, here is a complete set of guides from SERP university with all the topics covered in detail.

The guides are divided into multiple segments with each covering a single topic. You will not find any other detailed guide than this for SEO learning.

Free SEO Guides List

1. How Google Search Works

Search Engine Optimization mostly revolves around Google because it is the leading Search Engine. Google takes away more than 78% of the searches that happen on the Internet. So when people start learning SEO they always start it by learning how Google works and how it deals with so much content.

Google itself created this guide to help in learning the process of Google Search. Learning this process makes the optimization work much easier as we know what all things we have to work on. So for anyone who is just beginning with SEO this guide is a must-read.

2. The Beginner’s Guide to SEO

Moz always remains ahead in providing quality guides to people. And these guides carry in-depth knowledge that you can’t find anywhere else. This beginner’s guide is one of the most popular and comprehensive guides on SEO.

It is divided into 9 chapters and will take you through the basics to the advanced SEO stuff. After reading this complete guide you will never need any other guide for sure. But as everyone has a different taste that is why we have mentioned multiple courses and guides so that you can go with anyone that suits you.

The chapters from these guides are as follows:

  1. Introduction
  2. SEO 101
  3. How Search Engine Works
  4. Keyword Research
  5. On-Page SEO
  6. Technical SEO
  7. Link Building & Establishing Authority
  8. Measuring & Tracking SEO Success
  9. SEO Glossary

You don’t have any excuse left with you for not learning SEO for free now.

3. SEO Basics from WordStream

WordStream always tries to help learners in any way they can. They also have a guide named PPC University which has got complete guidance for learning Pay Per Click ads. And in this SEO Basics guide, WordStream has provided in-depth knowledge about Search Engine Optimization.

Any beginner who is even unaware of the terms can go through this guide. The language is pretty simple without any jargon so that it’s easily understandable.

Here is the content structure of this guide:

  1. What is SEO and Why It is Important?
  2. Keyword Research
  3. On-Page Optimization
  4. Information Architecture
  5. Content Marketing & Link Building
  6. Common Technical SEO Issues
  7. Track & Measure SEO Results
  8. Additional SEO Considerations

4. Quicksprout’s SEO Guide

Quicksprout has provided amazing content for all these years. The major topics for their content are Blogging, ECommerce, Digital Marketing, Business, etc. In this guide they have curated all the articles they have written on SEO and segmented them in different categories.

There is so much to learn from these articles and each article is a gem itself. You can bookmark the guide and make a schedule to read one or two articles a day. Also by making notes, you can point out important takeaways from every other article.

The main segments of the guide are:

  1. Audit
  2. Foundations
  3. Link Building
  4. On-Site & Technical

5. Search Engine Land’s Guide to SEO

Search Engine Land is considered one of the best resources for SEO related queries. They keep everyone updated about the latest happenings in the SEO world. All Google’s updates, webinars, reports are covered on their blog.

This guide is prepared specially for beginners to get into the learning phase. Some people prefer learning through videos and some prefer textual content. The guide is divided into multiple chapters from basics to advanced.

The chapters are as follows:

  1. Types of SEO Factors
  2. Content & SEO Factors
  3. Site Architecture
  4. HTML Codes
  5. Trust, Authority & Identity
  6. Link Building
  7. Personalization
  8. Social Media
  9. Violations and Penalties

6. The Ultimate Guide For SEO Beginners

Here is another amazing SEO guide from Mangools. The company provides SEO tools that help people in dealing with their workflow. Another great thing about this guide is that it comes with a certification. At the end of the guide, you will be asked questions and on answering the questions you get that certificate for free.

You don’t even have to sign up for the process of learning and certification. The guide has been divided into different chapters each providing knowledge with real-world examples. The chapters are similar to as we have shown previously covering topics including On-Page, Off-Page, Keyword Research, etc.

So, here comes an end to the list of free SEO courses, guides, and certifications for the year 2020. Go through them and settle with the one that suits you.

Happy Learning ♥

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