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Which one of the following assets is used to build a remarketing list:
- Custom Metric
- Custom Report
- Custom Dimension
- Custom Segment
The answer to the above question is the last option ‘Custom Segment’. Custom Segment is an asset that is used to build a remarketing list. You would want to showcase your remarketing ads to a segment of your choice. For example to the people who have visited the offer page but haven’t purchased anything.